What is a countdown timer?
A countdown timer in an email is an animated GIF that counts down to a specific event which communicate an authentic sense of urgency of your message. This dynamic timer updates every time a reader re-opens their email ensuring that your customers are aware of the limited period of the offering.
In 2015, email marketing was the leading marketing channel on Black Friday and delivered the highest percentage of online sales. According to Custora’s data, 25.1% of all online sales is attributed to email marketing, followed by organic search (21.1%), paid search (16.3%) and social media (1.7%).
Takealot’s doing it, Samsung’s doing it, Pick n Pay’s doing it and it’s paying off.
Last year retail sales staged a comeback when generating R85bn for the sector. This represented a 10% jump from November 2015 sales, which economists attributed to Black Friday.
Getting ready to start shopping? Here’s the confirmed list of South African stores taking part in Black Friday 2017.
You’ve heard all about it, now it’s time to try it! These 10 Black Friday tips will ensure you’ve got just the deal to catch and keep the eye of your customers.
