The following examples are the best performing subject lines as reported by Omnisend for last year’s BFCM. All of these Black Friday campaigns were sent to at least 6,000 subscribers.
Black Friday UK online sales increased 35% in 2015, and 2016 surpassed the estimated £337 million UK online sales expected. Couple that with the sharp rise in US Black Friday spend and it’s a safe bet to say 2017 is going to be another bumper year.
ShortStack surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy to see what makes some more successful than others. Here’s what they discovered.
Totalsports is an online and offline retailer that offers a range of the latest sportswear, including sports kits & equipment, athletic shoes etc. They offer international brands that range from Adidas, Reebok to Nike and Converse.
This year they decided to participate in the ever growing Black Friday. Although the Black Friday concept is still relatively unknown in SA, more and more retailers are getting on board in an effort to increase sales and profits.
The term “Cyber Monday” was dreamt up in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. It was created to allow customers to shop online from the comfort of their offices and homes.
