According to YouTube data, campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift, and 50% higher brand awareness lift compared to campaigns that only use demographic targeting.Read More
Video is the new buzzword for many of the agencies we partner with here in SA. We at Digital Fire have been advocating the use of video email to the market for years and now is seems the penny has dropped, which is good news for all.
Video is hot and everyone is curious about how to use it in their email marketing. Why? Because video is engaging and entertaining and drives high response rates – just what agencies and clients want.
Check out our ten super stats for Video and Video Email Marketing.  ( With a nod to our friends at Campaign Monitor)Â
Summary: Digital Fire generated a 46. 63% Open Rate and a 6.45% Click-through Rate for Smile 90.4FM’s Smile Secret Sound competition via a targeted data rental campaign.
Influencer marketing has seen a growth spurt in 2016 but what will the future hold for this marketing type? We explore the most popular predictions below.
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