Personalisation refers to, one to one marketing among a consumer and a company. Digital technology is the current, most ideal way to deliver a personalised message in regards to communicating, such as product offers and promotion to current customers.
Valentine’s Day is fast approaching and the stakes for retailers are at an all-time high. Consumers are becoming more savvy and competition, online and offline, is growing rapidly, therefore companies must work extra hard to create email strategies that will drive maximum business value for them at Valentine’s Day.
One piece of content can be as valuable as one hundred. Depending on your eye for opportunity, skillset and capacity, content can be transformed into a variety of pieces that provide an engaging narrative to your audience. The secret to having sustainable content, you see, is in how you repurpose it.
So let’s look at whether or not your business should consider repurposing content.
We all love toys. They’ve played a significant role in our childhood and followed us through to adulthood. This is because their value is only as strong as the marketing that’s gone into promoting them. Which is why we continuously crave the new line of Lego remote control robots or simplified doll houses.
The online world is constantly growing and changing. It continues to shape the way we transact with each other, creating new opportunities for businesses to grow. While it’s so, the challenges that come with these opportunities are boundless.
Internally, businesses that rely heavily (and even partly) on online channels, have to consider how complex it is to harness the potential of online marketing through resource allocation. It bodes the question of whether executing online marketing should be an in house or outsourced project. To help you get an understanding of the differences of both and what’s best for you, here are a list of questions you should ask before making a decision.
