Triumph, was initially established in 1886 having evolved from humble early stages to become one of the world’s largest, recognised lingerie companies. Still, to this very day, Triumph endures at the forefront of the fashion industry, aiming to tailor every individual needs and match every women’s personality.
Overview:
Triumph has been in business for more than 125 years in tailoring female confidence. As a recognised world- leading maker of lingerie and shape wear, they provide lingerie for every personality.
Triumph has been in business for more than 125 years in tailoring female confidence. As a recognised world-leading maker of lingerie and shape wear, Triumph provides lingerie for every personality. Triumph is known for their dedication to their craft, passion for detail, innovation and commitment to help their customers to find the perfect fit. Customer love the way their products make them look and feel. Digital Fire executed a targeted email campaign for Triumph and generated an Open Rate of 32.44% and a Click-through Rate of 10.39%.
Summary: Email marketing promises substantial results compared to other online channels. This is why Triumph approached Digital Fire, as the email and media marketing agency had the capacity to deliver more than was expected for the lingerie brand. Through creative and strategic input and consultation, Digital Fire was able to deliver an open rate of 26.35% and click through rate of 11.64% for Triumph.
