Case Study | Smile 90.4FM
Summary: Digital Fire generated a 46. 63% Open Rate and a 6.45% Click-through Rate for Smile 90.4FM’s Smile Secret Sound competition via a targeted data rental campaign.
Father’s Day Marketing Ideas You Need to Know
Dads are arguably easy to gift. From a Greatest Dad Mug and shaver to a tool kit or cheesy Father’s Day card, your choice of a gift isn’t going to disappoint. But of course you’re a marketer, so you’re not trying to woo your dad; you’re trying to woo the child who’s looking for the perfect gift for dad. And because dads are so easy to gift, the choices they (the kids) have are endless. Therefore, you have plenty of competition this Father’s Day.
How to show love with your email marketing
There’s no doubt about it; Valentine’s Day equates to big spending. Consumers are out to get the best gifts for their significant others, and aren’t so sure what it is they’re after.
So how do you the marketer show them that your products are perfect for the occasion?
Easy; email marketing.
This is obviously something we know because of the research done into the effectiveness of email marketing.
But how do you create an email that resonates with those getting in the swing of the 14th of February? Here are a few tips that are bound to give you the most ROI, and love.
Campaign of the Month | Charlotte Rhys Interactive
Charlotte Rhys is a luxury brand that offers a range of luxurious bath, body and lifestyle products. It’s always a pleasure, working with the sophisticated brand, creating campaigns that are highly successful thanks to the client’s exceptional popularity and Digital Fire’s ground-breaking strategy.
Campaign of the Month | Clarins
Clarins is a cosmetics brand featuring an exceptional collection of beauty products. It’s always a pleasure to work on a brand such as Clarins, as we work hard to increase engagement with every mailer we send out.
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