Enhancing a customer relationship with brands is a crucial aspect in the business industry. In order for your business to succeed in the long run, building a customer relationship is pivotal which may entail customer loyalty.
Consumers easily lose interest in companies communicating the same email content regardless of who they are or what they are interested in. These are some of the challenges that marketers are facing. The ultimate solution to this – dynamic content. Cary Tilds, said in a statement, “Dynamic creative will help lay the critical foundation for a future where creative meets technology in a much more rigorous way, eventually supporting the emergence of artificial intelligence in digital advertising, allowing creativity to become even more relevant.”
Valentine’s Day has finally arrived and marketers are making sure that your inbox is steaming up with their promo emails. According to the National Retail Federation’s annual survey, consumers will spend an average of $18.2 billion on Valentine’s Day gifts, experiences and other purchases, down from a record high of $19.7 billion last year.
BuzzFeed is all about creating light-hearted and humorous stories that people want to share. Their content ranges in subject matter from cats to investigative reporting.
BuzzFeed makes a substantial investment in email marketing to distribute stories to their audience and grow the business. Their goal for nearly every email broadcast is to drive the audience back to the website where stories can be read and shared.
Most of us here in the office are avid BuzzFeed readers and have all subscribed to their newsletter. In this article we explore the inner workings of the brands email marketing and how they’re utilising this channel to improve their bottom line.
