Mobile Marketing Strategy
The numbers of mobile users are increasing every day, as technology advances and mobile apps becoming a more efficient tool to browse the internet in oppose to desktop tools.
What impact does UX have on mobile ecommerce sales?
With over two billion adults spending an average of 2.8 hours on digital media using their smart devices, mobile technology has become the popular choice for many. The Daily Mail has even reported that 81% smartphone users have their phones on all the time, and use them just before they sleep and as they wake up.
It’s not hard to see why. Mobile technology is convenient and allows anyone to stay in touch, search for information and purchase goods. All of this is done at the touch of a screen. As such, the mobile revolution presents an obvious opportunity for ecommerce marketers. However, for anyone to capitalise on the mobile market they must prioritise the user’s experience. Why? Because, as you’ll discover shortly, it has an impact on ecommerce sales.
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