May 17, 2016
What does Facebook Live Mean for Marketers?

Engagement has always been at the centre of social media. This is not to say that sales aren’t integral, but the better a company engages with its audience the more likely it is to generate sales.

Social media has given us so many tools to engage with our audiences as marketers. Recently, Facebook Live came into the mix, giving everyone the opportunity to share their experiences as they happen.

The opportunities are boundless for all Facebook account members, but our focus is on marketers and the impact Facebook Live has on the way they express the brand. So let’s have a close look at what Facebook Live means for marketers, shall we.

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May 6, 2016
Inhouse vs Outsourcing: what’s best for you?

The online world is constantly growing and changing. It continues to shape the way we transact with each other, creating new opportunities for businesses to grow. While it’s so, the challenges that come with these opportunities are boundless.

Internally, businesses that rely heavily (and even partly) on online channels, have to consider how complex it is to harness the potential of online marketing through resource allocation. It bodes the question of whether executing online marketing should be an in house or outsourced project. To help you get an understanding of the differences of both and what’s best for you, here are a list of questions you should ask before making a decision.

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