Ecommerce trends to consider for your 2017 marketing strategy
We explore the top projected ecommerce trends which should be the focal point around which your 2017 marketing strategy should be build.
Campaign of the Month | Triumph
Triumph has been in business for more than 125 years in tailoring female confidence. As a recognised world-leading maker of lingerie and shape wear, Triumph provides lingerie for every personality. Triumph is known for their dedication to their craft, passion for detail, innovation and commitment to help their customers to find the perfect fit. Customer love the way their products make them look and feel. Digital Fire executed a targeted email campaign for Triumph and generated an Open Rate of 32.44% and a Click-through Rate of 10.39%.
Where is all your content now?
If you’ve been practicing any form of content marketing or strategy for long, then you’ve created countless forms of content and distributed them across platforms you saw fit. That’s how content works; conceptualise, strategise, develop, distribute and manage.
The future of responsive websites
Google has recently announced a ranking signal change that will effectively favour mobile-friendly websites otherwise known as responsive websites.
At SMX West, Mitul Gandhi of seoClarity reported that mobile search currently makes up about 30% of total traffic, regardless of industry. It comes as no surprise as the usage of internet browsing on mobile phones are increasing. About 20% of the smart phone users do banking and finance related purchases on mobile phones.
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