November 20, 2015
How do we raise awareness about Movember online?

Movember is a time for raising awareness around prostate cancer to drive the importance of regular medical check-ups and increasing donations. The condition is the second most known cancer to affect men globally, with over 1.1 million being diagnosed in 2012 alone. Yet, an astounding 47% of men who experience the symptoms go on to ignore them.  Another 39% experience symptoms for seven months before going to get a check-up and ultimately being diagnosed.

This is highly problematic, but the large numbers can be reduced by increasing the rate of awareness around the condition. Here is how we, as marketers, can raise more awareness around Movember.

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November 3, 2015
8 Powerful Ways to Generate Engagement On Social Media

Social media is a powerful tool for raising awareness and solidifying a brand’s name. It acts as the medium where brands and their customers form strong relationships – exchanging information and ideas that improve the bond. The better the connection, the higher the chances of retaining customers who also become brand ambassadors by sharing the company’s content as well as recommending products. But how do you grow and engage with your audience? This infographic gives you 8 really good social media engagement ideas.

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