March 18, 2016
How to show love with your email marketing

There’s no doubt about it; Valentine’s Day equates to big spending. Consumers are out to get the best gifts for their significant others, and aren’t so sure what it is they’re after.

So how do you the marketer show them that your products are perfect for the occasion?

Easy; email marketing.

This is obviously something we know because of the research done into the effectiveness of email marketing.

But how do you create an email that resonates with those getting in the swing of the 14th of February? Here are a few tips that are bound to give you the most ROI, and love.

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March 18, 2016
How to Convince a Sceptical Customer

You probably know by now that convincing the consumer to buy your product isn’t a piece of cake. There are plenty of factors that make customers nervous about shopping online. But if your business isn’t making an effort to convince them that you’re the one, you’re losing out on potential revenue.

Here is how you convince a sceptical customer.

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November 25, 2015
What impact does UX have on mobile ecommerce sales?

With over two billion adults spending an average of 2.8 hours on digital media using their smart devices, mobile technology has become the popular choice for many. The Daily Mail has even reported that 81% smartphone users have their phones on all the time, and use them just before they sleep and as they wake up.

It’s not hard to see why. Mobile technology is convenient and allows anyone to stay in touch, search for information and purchase goods. All of this is done at the touch of a screen. As such, the mobile revolution presents an obvious opportunity for ecommerce marketers. However, for anyone to capitalise on the mobile market they must prioritise the user’s experience. Why? Because, as you’ll discover shortly, it has an impact on ecommerce sales.

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October 22, 2015
How can Online Businesses Deliver Better Value Offline?

Digital is the new black, or old black depending on where you’re standing. It’s now the bread and butter for a large portion of businesses. It’s, after all, where most of the prospective customers spend their time – bye shopping malls, buy online. The opportunities the online world presents are countless, with brands sprouting overnight to become success stories the morning after.

No doubt online business is great for everyone. However, it runs the risk of alienating the one part it should value the most – the customer. This is because, regardless of how you look at it, the consumer still exists offline, but digitised companies often forget that.

This makes it important for brands to deliver the same value they deliver online offline, but how? Here is a list of ways.

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