Engagement has always been at the centre of social media. This is not to say that sales aren’t integral, but the better a company engages with its audience the more likely it is to generate sales.

Social media has given us so many tools to engage with our audiences as marketers. Recently, Facebook Live came into the mix, giving everyone the opportunity to share their experiences as they happen.

The opportunities are boundless for all Facebook account members, but our focus is on marketers and the impact Facebook Live has on the way they express the brand. So let’s have a close look at what Facebook Live means for marketers, shall we.

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