Is machine learning the new wave of email marketing?
Brands need to stay relevant in a rapidly changing environment keeping their customers engaged. “The smart retailers are going to start creating an experience around the product“, according to Movable Ink CEO Vivek Sharma. He said that machine learning is becoming key to personalising the brand experience as it has the potential to assist customers to see how a brand fits into their lifestyle. However, the question remains: Whose lifestyle? And what experience? And how does this apply to email marketing?
