Christmas is a mere 3 months away and whether you are early to prepare or if you leave it until the last minute, you can’t afford to ignore your Christmas email marketing campaigns. If you haven’t started planning yet, you have no more time to lose!
Every year digital marketing specialists from all over the globe speculate, using stats and their expertise, on what the best online marketing trends are or will be. This is all well and fine, but do we ever stop to ask if these trends are actually ground-breaking or valuable to our businesses? Well, let’s take a look at these trends closely.
This article doesn’t seek to identify and regurgitate trends, as this has been done already, but to analyse their value.
In 2015 email was big business. Its revenue grew astoundingly by 28%. 2016 most likely won’t disappoint.
To ensure that marketers are on the ball, here are some of the email marketing trends you should know about in 2016.
If you were greeted by your name, shown to a reserved table with a view, given a tailored menu and a complementary wine of your choice every time you went to a restaurant, how would you feel? Most likely, very special. It would make you want to go back again and again, wouldn’t it?
The idea that this restaurant appreciates your business so much that they’re willing to go out of their way is enough to make you even want to tell your friends about it. So wouldn’t the same formula work in the digital marketing world?
Consumers still prefer to use email to refer others, according to SocialTwist’s recent study, The Connected Consumer report, which analysed online referral mechanisms.
When we hear the term “going viral”, we tend to think of social media and video. However, another powerful share is the discreet email forward button. We go as far as suggesting that this forward button is possibly more powerful than a like, favourite or retweet. Social media connections tend to be a broad network of casual relationships who are demographically and psychographically quite different from the referrer. Although social referrals typically reach more people, email referrals are more powerful because of their 1-to-1 or 1-to-few nature. Email referrals are more personal, more trusted and therefore more likely to result in conversions.
