Personalisation refers to, one to one marketing among a consumer and a company. Digital technology is the current, most ideal way to deliver a personalised message in regards to communicating, such as product offers and promotion to current customers.
Would you like to know one of the main reasons your company can no longer afford to ignore Snapchat? Their user base has reportedly reached 200 million between 2015 and 2016… This alone should be reason enough to find out more and to investigate this channel.
Video is the new buzzword for many of the agencies we partner with here in SA. We at Digital Fire have been advocating the use of video email to the market for years and now is seems the penny has dropped, which is good news for all.
Video is hot and everyone is curious about how to use it in their email marketing. Why? Because video is engaging and entertaining and drives high response rates – just what agencies and clients want.
Check out our ten super stats for Video and Video Email Marketing. ( With a nod to our friends at Campaign Monitor)
With the onset of social media and its advertising opportunities, marketers would do well not to forget email marketing – still the most effective digital marketing medium today.
