A Short Email journey to Travel 🚙
Here’s some tips and insights on how Uber keep their customers engaged and coming back for more!
Important Email Marketing KPI’s to measure
Email marketing has evolved over the years and knowing your KPI’s are now more important than ever.Gone are the days of broadcasting mass email marketing campaigns and not fully understanding the performance and results. KPI’s are becoming more integral to the reporting, analysis and understanding of your email marketing campaigns and databases. Read More
Case Study | Accessorize
Introduction
Accessorize is known as a shopping destination with its inspirational globally sourced, well priced and trendy collection of accessories. Accessorize South Africa is a franchise of Monsoon Accessorize London and has been voted Best Accessory Store in South Africa. They’ve also launched their new directional, eclectic and uniquely British collection for AW17 including handbags, luxe statement jewellery, glittering gifts and latest must-haves. Digital Fire executed an email campaign for Accessorize generating a 34.04% Open Rate and a 13.06% Click-through Rate.
Case Study | Diesel
Introduction
Diesel is an innovative international design company offering an extensive collection of jeans, clothing and accessories. They are known as the leading pioneer in denim and casual fashion and is a leading fashion brand featuring new styles, fabrics, manufacturing methods and quality control to assure outstanding products. Digital Fire executed an interactive viral email campaign for Diesel achieving an Open Rate of 34.52% and an Interactive Response Rate of 7.24%.
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