Influencer Marketing Predictions for 2017
Influencer marketing has seen a growth spurt in 2016 but what will the future hold for this marketing type? We explore the most popular predictions below.
Father’s Day Marketing Ideas You Need to Know
Dads are arguably easy to gift. From a Greatest Dad Mug and shaver to a tool kit or cheesy Father’s Day card, your choice of a gift isn’t going to disappoint. But of course you’re a marketer, so you’re not trying to woo your dad; you’re trying to woo the child who’s looking for the perfect gift for dad. And because dads are so easy to gift, the choices they (the kids) have are endless. Therefore, you have plenty of competition this Father’s Day.
How can Online Businesses Deliver Better Value Offline?
Digital is the new black, or old black depending on where you’re standing. It’s now the bread and butter for a large portion of businesses. It’s, after all, where most of the prospective customers spend their time – bye shopping malls, buy online. The opportunities the online world presents are countless, with brands sprouting overnight to become success stories the morning after.
No doubt online business is great for everyone. However, it runs the risk of alienating the one part it should value the most – the customer. This is because, regardless of how you look at it, the consumer still exists offline, but digitised companies often forget that.
This makes it important for brands to deliver the same value they deliver online offline, but how? Here is a list of ways.
Do you want to understand the customer journey?
If you think the customer journey is simple, think again. The touchpoints, channels and your customer are complex, and only 17% of brands understand them how it all comes together. There are, however, ways of getting to grips with the customer journey. By doing so, you can maximise both profit and customer satisfaction.
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