How to drive in-store traffic with email marketing
Mobile usage, specifically smartphone usage, has revitalised email as a marketing channel and created new opportunities for brands to reach today’s ‘always-on consumers.’
Due to the mobile friendly environment we live in, email marketing offers retailers a low-cost, high value solution to drive traffic in-store.
With any email campaign the goal is to reach customers with relevant and meaningful content, this meaningful content is the key to turn email opens and clicks into ‘bodies’ in-store.’
