Mobile Marketing Strategy
The numbers of mobile users are increasing every day, as technology advances and mobile apps becoming a more efficient tool to browse the internet in oppose to desktop tools.
How mobile is reshaping holiday marketing
Mobile marketing is a key area to invest
How is mobile reshaping holiday marketing? When holiday shoppers are ready to buy, mobile will play a big role. As reported by Adlucent, online sales are growing 36% YoY and store traffic is on the decline. Additionally, mobile ecommerce traffic is growing 160% YoY.
You’d Miss Your Phone Second to TV, According to Ofcom’s Report
Steve Jobs was right when he said, “Every once in a while a revolutionary product comes along that changes everything.” Whether he knew how revolutionary the smartphone would be when he released the first iPhone (the most revolutionary smartphone of its time) isn’t entirely clear. But eight years later, it’s become the go-to device for almost every virtual application you can think of.
Recently the gap between laptops and smartphones shifted in the latter’s favour. According to Ofcom’s UK communication report for 2015, mobile phones are now the most important device to connect to the internet. They previously owned a measly 15% in 2013, compared to the 46% owned by laptops, but surged to dominate consumer interest this year by 33% while laptops occupied a 30% share.
Recent Posts
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Automated emails and their importance in the travel industry November 30, 2018 -
A roadmap to great email marketing in the travel industry November 29, 2018