It is nearly the ‘most wonderful time of the year’ again… especially if you work in retail! Brick and mortar stores and e-commerce sites alike will get plenty of traffic during the biggest buying period of the year. On every retailers Christmas list is sales, an increase in sales and not just sales, but profits too… This is an obvious ‘wish list’ item, but have you thought about what else your company would want or would be beneficial moving forward?
It is almost that time of the year! Summer is around the corner and the hustle and bustle of the holiday season will soon be upon us! All over the country marketers are planning, or have planned their email marketing campaigns for the holiday season!
Brands need to stay relevant in a rapidly changing environment keeping their customers engaged. “The smart retailers are going to start creating an experience around the product“, according to Movable Ink CEO Vivek Sharma. He said that machine learning is becoming key to personalising the brand experience as it has the potential to assist customers to see how a brand fits into their lifestyle. However, the question remains: Whose lifestyle? And what experience? And how does this apply to email marketing?
“Great masterpieces take time.”
And while this might be true for the Old Masters and any creative ideas that need to be conceptualised, planned and executed – it doesn’t need to be the case for your email campaign. Here’s our top tips to create great email design in half the time.
The financial industry is persistently in the spotlight therefore this increases pressure for retail banks and financial companies to perform a consistent momentum and ensuring customers are kept constantly reassured in regards to their personal information being kept safe and protected.
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