The future of email will heavily depend on how fast marketers are in providing valuable content to their respective databases. It’s no longer a game of broadcast, wish and wait for it to all turn out great. For a successful campaign to hit the target and exceed expectations it has to provide value to each customer. This increases its relevancy, and greatly improves the desired response rates.
It’s here – mobile is now.
Everyone knows that this generation is mobile-first, and giants such as Google are showing just how much mobile is integral to marketing. So much so that the search engine company is rolling out a myriad of innovations for AdWords, all dedicated to putting mobile at the helm of every marketing strategy.
Marketers often talk of a relationship whereby social media is used to grow email databases and increase the medium’s engagement. But what if you have a large database and a fledgling social media following? Can the vice-versa also ring true?
The answer is yes; you can bolster the power of your social media through email marketing, and here is how.
