Email Marketing Landscape 2018
Need more stats to believe email isn’t dead? Let’s have a look at what the email marketing landscape looks like for 2018.
How do consumers really use their email accounts?
Marketers should know how their target audiences use their email and how they engage with brands and their type of communications in order to execute a successful campaign.Read More
Big Data Lessons for Marketers
More than 50 million Facebook user profiles were harvested unlawfully to Cambridge Analytica, controversial data analytics provider. This is one of the largest data leaks in the social media giant’s history. Data Republic co-founder and CEO, Paul McCarney, labelled the scandal a “telling example of what can happen when big data is shared without a strictly defined guideline on ‘permitted use’”.
GDPR, what it means for you and your business….. this will impact you so be ready!
Momentous times in digital advertising and marketing are ahead next month in the UK and Europe as the GDPR, (General Data Protection Regulation) comes into effect on 25th May 2018. This act will have repercussions for all modern businesses which deal in any way with the UK and EU and should herald a new attitude to global data marketing.
Data – An Unexploited Goldmine
If you believe that data isn’t at the heart of any organisation, well, where have you been the last decade! Businesses that leverage data intelligently tend to do better business.
Businesses these days can’t function without data and there is no shortage of data either, the challenge is to deal with it intelligently. It is all about knowing which data you already collect which data you require and how to combine different data sets to drive sales and profits.
12
Recent Posts
-
-
Automated emails and their importance in the travel industry November 30, 2018 -
A roadmap to great email marketing in the travel industry November 29, 2018