Case Study | Smile 90.4FM
Summary: Digital Fire generated a 46. 63% Open Rate and a 6.45% Click-through Rate for Smile 90.4FM’s Smile Secret Sound competition via a targeted data rental campaign.
Case Study | Digital Fire Delivers a 26.35% Open Rate and 11.64% Click Through Rate for Triumph
Summary: Email marketing promises substantial results compared to other online channels. This is why Triumph approached Digital Fire, as the email and media marketing agency had the capacity to deliver more than was expected for the lingerie brand. Through creative and strategic input and consultation, Digital Fire was able to deliver an open rate of 26.35% and click through rate of 11.64% for Triumph.
Campaign of the Month | TotalSports
Totalsports is an offline and online retailer that offers a range of the latest sportswear, including athletic shoes, sports kits and equipment. The retailer offers international brands that range from Nike and Adidas to Reebok and Converse. The brand’s popularity has rested on its ability to provide the latest apparel to an ever so trendy audience.
How to show love with your email marketing
There’s no doubt about it; Valentine’s Day equates to big spending. Consumers are out to get the best gifts for their significant others, and aren’t so sure what it is they’re after.
So how do you the marketer show them that your products are perfect for the occasion?
Easy; email marketing.
This is obviously something we know because of the research done into the effectiveness of email marketing.
But how do you create an email that resonates with those getting in the swing of the 14th of February? Here are a few tips that are bound to give you the most ROI, and love.
How to stop email bounce rates dead in their tracks
Bounce rates are the bane of email marketers’ existences. They cause a myriad of complications for campaigns, and can be the result of a number of issues. It’s therefore important to find solutions before this problem severely damages your strategy. Here are a few ways you can stop them dead in their tracks.
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