Mobile Marketing Strategy
The numbers of mobile users are increasing every day, as technology advances and mobile apps becoming a more efficient tool to browse the internet in oppose to desktop tools.
Creating a winning mobile marketing strategy for social media
Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.
5 Must See Valentine’s Social Media Campaigns
Love it or hate it, Valentine’s Day is one of the top most lucrative observances in the marketing calendar and needs a spot in your marketing plan.
Email Marketing in 2020
For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going anywhere!For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going an
Campaign of the Month | The KWV Empyrean Collective
KWV is the best Brandy and Cognac producer in the world and the home of South Africa’s most admired wine brand. Digital Fire assisted KWV with an interactive viral email campaign for their new KWV Empyrean Collective that launched this year. An Open Rate of 27.25%, an Interactive Response Rate of 6.05% and a Viral Response Rate of 9.66% were generated during this campaign.
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