March 18, 2016
Your Call-To-Action Matters and Here are Examples of Why

Never underestimate the power of a call-to-action. It can be the deciding factor on whether or not someone decides to purchase, inquire or subscribe. A split test by Oil from Unbounce.com, together with Michael Aagaard form Content Verve, found that a simple one word change to a button can increase click-through rates by a resounding 90%. So trust us when we say your call-to-action matters.

To help you realise the potential of having an eye-catching, button clicking, conversion boosting CTA, here are some of the best examples of calls-to-action that people can’t help but click.

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March 25, 2015
The importance of database management

Database management involves collecting and controlling information that is generated by a company/organisation. Information can be obtained through collect data through sales, marketing and/or company website.

When collating a company database, let’s first consider what might be included in customer records. On a very basic level, companies would need to store the names, surname, gender and crucially nowadays; the email address. Companies depend on data for various reasons.

Primarily the first step would be to know what data it is you want to collect. Deciding how to collect it is another issue. To retrieve customer information it can be done through sales, marketing, call centres and/or the company web site.

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Important notice: Fraudulent use of Digital Fire name

We are aware of the fraudulent Whatsapp and Telegram Groups circulating using our name and brand identity. Please refrain from engaging with them and report them on the messaging platform. Unfortunately, like many other digital agencies, we have now been targeted. Digital Fire will never contact you via Whatsapp and ask for money, offer money or offer you a job. Stay vigilant.

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