Dynamic content is the way to go, especially when its video being added to your email sauce. Platforms such as YouTube, with its 6bn video views from 1bn unique users every month, have shown us that to stay in the leadership position, you need video. If you’re not using this type of content, you’re not dead in the water, but you’re missing out.
You probably know by now that convincing the consumer to buy your product isn’t a piece of cake. There are plenty of factors that make customers nervous about shopping online. But if your business isn’t making an effort to convince them that you’re the one, you’re losing out on potential revenue.
Here is how you convince a sceptical customer.
Clarins promotional emails are always at the top of their game. This month was no exception. The cosmetics company keeps its audience engaged with beautiful promo mailers that provide valuable information and products.
A blast from the past, all too well not necessarily a past you’re likely to forget. E-mail marketers are always searching for new ways to entice their audience. So it’s out with the old and in with the new, or bringing sexy back.
Plainly speaking, in the old days GIF animation was something to be ashamed of: bad graphics, flashing banners, crude cartoon-style animations, solid colours and the list goes on. The fact that a few people kind of elevated it to art status contributed a lot to the renewed interest.
