We can officially say hello to SUMMER after a long cold winter! Many brands are refreshing their goals and content to prepare for the new season, and so are we. Here’s our summer email tips to get you inspired!
Dads are arguably easy to gift. From a Greatest Dad Mug and shaver to a tool kit or cheesy Father’s Day card, your choice of a gift isn’t going to disappoint. But of course you’re a marketer, so you’re not trying to woo your dad; you’re trying to woo the child who’s looking for the perfect gift for dad. And because dads are so easy to gift, the choices they (the kids) have are endless. Therefore, you have plenty of competition this Father’s Day.
Dynamic content is the way to go, especially when its video being added to your email sauce. Platforms such as YouTube, with its 6bn video views from 1bn unique users every month, have shown us that to stay in the leadership position, you need video. If you’re not using this type of content, you’re not dead in the water, but you’re missing out.
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