Some marketers want to maximise return on investment as quickly as possible. It’s mostly because of a highly competitive industry, where clients want to see results almost immediately. As a result, shortcuts seem like the best idea, especially when you want to grow a brands database. But you’d be sorely wrong, about the shortcut of course.
Till this day email marketing is a powerful tool for your organisation. Its potential to help you succeed with your business interests is measurable, and the returns are extraordinary. If it’s not in your digital strategy, you’re seriously missing out.
Your audience is a very picky bunch of people. And why not? They have to deal with their fair share of marketers trying to get them to purchase the same product that you’re selling. Choice often leads to discernment.
So what is a marketer like you to do? You have the content covered, but are still not maximising the potential of your call to action (CTA) – that’s if you’re using any at all. But what’s in a call to action that increases conversions for some and fails others? We’ve got the answers below.
“A sense of humor is part of the art of leadership, of getting along with people, of getting things done” – Dwight D. Eisenhower
Laughter defines our relationship with the world. Sadly, very little is known about this remarkable form of human interaction even though there’s been a great deal of research done. Most of the studies have been related to the physical nature of laughter, but its digitised aspect is as important, especially in an age where people interact most online.
charity: water is a nonprofit that provides clean and safe drinking water to people in developing nations. Launched in 2006 by twenty-something Scott Harrison, the NGO has raised more than $100 million dollars through its fundraising website http://mycharitywater.org. The organisations approach to online fundraising is the model of inbound marketing for nonprofits.
Digital Fire was recently approached by a global nonprofit seeking digital marketing solutions for charity fundraising. Being email marketing and digital media specialists, and knowing the potential digital marketing has to drive online donations, we were immediately excited by the prospect. It got our internal research teams reminiscing about the infamous 2012 September campaign launched by charity:water.
