For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going anywhere!For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going an
KWV is the best Brandy and Cognac producer in the world and the home of South Africa’s most admired wine brand. Digital Fire assisted KWV with an interactive viral email campaign for their new KWV Empyrean Collective that launched this year. An Open Rate of 27.25%, an Interactive Response Rate of 6.05% and a Viral Response Rate of 9.66% were generated during this campaign.
Marketers often talk of a relationship whereby social media is used to grow email databases and increase the medium’s engagement. But what if you have a large database and a fledgling social media following? Can the vice-versa also ring true?
The answer is yes; you can bolster the power of your social media through email marketing, and here is how.
Social media is a powerful tool for raising awareness and solidifying a brand’s name. It acts as the medium where brands and their customers form strong relationships – exchanging information and ideas that improve the bond. The better the connection, the higher the chances of retaining customers who also become brand ambassadors by sharing the company’s content as well as recommending products. But how do you grow and engage with your audience? This infographic gives you 8 really good social media engagement ideas.
