Yes, The Buggles were prophets of their time. They may not have known how far video would kill it, but sure as fire it’s been making waves in the marketing world of late. And it’s also online, where most of the audience (marketers want to rope in) are.
The evolution of search engine marketing continues, with the introduction of new technologies and software coming into the picture. While 2015 experienced a considerable shakeup in the industry (e.g. Mobilegeddon), 2016 is seeing a rapid rise in SEO techniques that are adapting to the way the user experiences search.
Desktop has seen its fair share of fanfare, but the attention is now resting on mobile, which is where most SEO strategists are, or should be, betting their money on. Here are the 2016 SEO trends that are dominating at the moment.
Engagement has always been at the centre of social media. This is not to say that sales aren’t integral, but the better a company engages with its audience the more likely it is to generate sales.
Social media has given us so many tools to engage with our audiences as marketers. Recently, Facebook Live came into the mix, giving everyone the opportunity to share their experiences as they happen.
The opportunities are boundless for all Facebook account members, but our focus is on marketers and the impact Facebook Live has on the way they express the brand. So let’s have a close look at what Facebook Live means for marketers, shall we.
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