Personalisation refers to, one to one marketing among a consumer and a company. Digital technology is the current, most ideal way to deliver a personalised message in regards to communicating, such as product offers and promotion to current customers.
Creating a customer relationship is pivotal in the business community to boost customer membership and enhance business profit and revenue. Loyalty programmes is a beneficial marketing strategy allowing loyal customers to earn points and taking up special offers to enjoy consumer benefits simultaneously the business itself develops a great relationship with the customer for future repeated behaviour.
In the world of social media, it’s key to have creative imagery that stands out from the crowd. Today’s consumer follow thousands of different accounts and if they really want to engage with your brand, you need to capture them within a split second. Facebook users upload over 350 million photos every day, and posts which include photos can get 84% more click-throughs and 53% more likes than those which are purely text based.
That’s a lot of visual content to be competing with as a brand, which makes choosing the right imagery for your posts and campaigns all the more important.
One piece of content can be as valuable as one hundred. Depending on your eye for opportunity, skillset and capacity, content can be transformed into a variety of pieces that provide an engaging narrative to your audience. The secret to having sustainable content, you see, is in how you repurpose it.
So let’s look at whether or not your business should consider repurposing content.
Engagement has always been at the centre of social media. This is not to say that sales aren’t integral, but the better a company engages with its audience the more likely it is to generate sales.
Social media has given us so many tools to engage with our audiences as marketers. Recently, Facebook Live came into the mix, giving everyone the opportunity to share their experiences as they happen.
The opportunities are boundless for all Facebook account members, but our focus is on marketers and the impact Facebook Live has on the way they express the brand. So let’s have a close look at what Facebook Live means for marketers, shall we.
