If you haven’t started a Christmas marketing campaign, the time to act is now. Already, there are plenty of promotions, and the competition is ramping up their strategies to court the crowd. You need to get in on the action before the opportunity passes you by. But how do you do so with so little time on the clock? The answer is simple, and it’s called email marketing.
Bounce rates are the bane of email marketers’ existences. They cause a myriad of complications for campaigns, and can be the result of a number of issues. It’s therefore important to find solutions before this problem severely damages your strategy. Here are a few ways you can stop them dead in their tracks.
The importance of storytelling in digital marketing can’t be reiterated enough. It’s what drives the audience to connect with your brand and find your products or services more appealing. Therefore, it only makes sense to infuse storytelling with your email marketing. This is because one has formed the foundation of human interaction for millennia while the other is the most common medium for sharing information in this day and age. But what does storytelling in email marketing look like?
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