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March 17, 2017

Case Study | Accessorize

Introduction

Accessorize is known as a shopping destination with its inspirational globally sourced, well priced and trendy collection of accessories. Accessorize South Africa is a franchise of Monsoon Accessorize London and has been voted Best Accessory Store in South Africa. They’ve also launched their new directional, eclectic and uniquely British collection for AW17 including handbags, luxe statement jewellery, glittering gifts and latest must-haves. Digital Fire executed an email campaign for Accessorize generating a 34.04% Open Rate and a 13.06% Click-through Rate.

May 31, 2016

How to Effectively Use Video in Email Marketing

Dynamic content is the way to go, especially when its video being added to your email sauce. Platforms such as YouTube, with its 6bn video views from 1bn unique users every month, have shown us that to stay in the leadership position, you need video. If you’re not using this type of content, you’re not dead in the water, but you’re missing out.

May 26, 2016

Campaign of the Month | TotalSports

Totalsports is an offline and online retailer that offers a range of the latest sportswear, including athletic shoes, sports kits and equipment. The retailer offers international brands that range from Nike and Adidas to Reebok and Converse. The brand’s popularity has rested on its ability to provide the latest apparel to an ever so trendy audience.

March 22, 2016

These Subject Lines Are What You Need for Inspiration

For most email marketers, coming up with a subject line is the most daunting part of an email campaign. It’s the first thing that the email list sees, so it has to be incredibly thought out in order to increase open rates. However, it’s not always easy generating a subject line that will send open rates surging through the roof.

But worry not. Here are 7 email subject lines to inspire you.

November 5, 2015

Is your email good, but not delivering powerful results?

Have you ever come up with a masterpiece of an email that you thought would send sales surging through the roof? As you pressed send, you imagined getting a pat on the back from the client and a bigger retainer. Then, from nowhere, it abysmally failed.

This happens more often than you think. The content was good, the design was exceptional but, the fish, they weren’t biting. It’s not you, and certainly not them either. So it’s important to figure out how great emails fail to make an impact. This will certainly help with your bruised ego and future email marketing campaigns.

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How to Effectively Use Video in Email Marketing

Campaign of the Month | TotalSports

These Subject Lines Are What You Need for Inspiration

Is your email good, but not delivering powerful results?

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