February 24, 2017
The rise of video email marketing

Video is the new buzzword for many of the agencies we partner with here in SA. We at Digital Fire have been advocating the use of video email to the market for years and now is seems the penny has dropped, which is good news for all.

Video is hot and everyone is curious about how to use it in their email marketing. Why? Because video is engaging and entertaining and drives high response rates – just what agencies and clients want.

Check out our ten super stats for Video and Video Email Marketing.  ( With a nod to our friends at Campaign Monitor) 

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February 24, 2017
The Hottest Trends of the Year

We’re talking; suspended adulthood, branded education, instagrammable fitness, shoppable media, virtual reality malls and more. The Trends in 2017 Trend Report is futurist keynote speaker Jeremy Gutsche’s annual deep dive into future trends for the year ahead.

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December 20, 2016
Choosing the right digital marketing agency and planning an effective digital strategy that delivers results
So I am sitting on a plane flying back from Jo berg to the Cape Town office after a series of meetings. Christmas is around the corner, and I have for once a few hours when the phone cant ring. I will share with you not a jolly tale of Christmas cheer, but a digital horror story instead.  Pay close attention this  those who wish to improve their business through the internet!

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December 15, 2016
Case Study | Sunglass Hut

Introduction

Sunglass Hut is an international retailer of sunglasses and sunglass accessories that forms part of the Italian-based Luxottica Group, the world’s largest eyewear company including brands such as Ray-Ban, Oakley, Prada, Versace and many more. Digital Fire assisted Sunglass Hut with a targeted acquisition campaign via permission based email marketing.

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November 28, 2016
Campaign of the Month | Triumph

Triumph has been in business for more than 125 years in tailoring female confidence. As a recognised world-leading maker of lingerie and shape wear, Triumph provides lingerie for every personality. Triumph is known for their dedication to their craft, passion for detail, innovation and commitment to help their customers to find the perfect fit. Customer love the way their products make them look and feel. Digital Fire executed a targeted email campaign for Triumph and generated an Open Rate of 32.44% and a Click-through Rate of 10.39%.

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Copyright Digital Fire 2016. All Rights Reserved

Important notice: Fraudulent use of Digital Fire name

We are aware of the fraudulent Whatsapp and Telegram Groups circulating using our name and brand identity. Please refrain from engaging with them and report them on the messaging platform. Unfortunately, like many other digital agencies, we have now been targeted. Digital Fire will never contact you via Whatsapp and ask for money, offer money or offer you a job. Stay vigilant.

> Read more here <

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