If you think it is too early to start planning for your Black Friday and Cyber Monday 2018 campaigns, you are mistaken! In less than 4 months it is that crazy shopping time of the year and the question is: Are you Black Friday ready?
Before purchasing a vehicle, the typical consumer considers multiple brands and is generally in the market for a few months, they spend endless hours online doing research. Gone are the days of blindly walking into a dealership and beginning the negotiation process…
Brands need to stay relevant in a rapidly changing environment keeping their customers engaged. “The smart retailers are going to start creating an experience around the product“, according to Movable Ink CEO Vivek Sharma. He said that machine learning is becoming key to personalising the brand experience as it has the potential to assist customers to see how a brand fits into their lifestyle. However, the question remains: Whose lifestyle? And what experience? And how does this apply to email marketing?
Email marketing is dead. A phrase we’ve heard on numerous occasions and one that can’t be further from the truth. In fact, email marketing is alive and kicking, especially with a ROI of $44 for every $1 spent!
Email marketing works!
It’s still the most effective marketing medium today and we all know it.
But do we know how to prove it?
Do we know which email metrics to track?
Let’s take a look at the metrics you must measure for every email campaign.
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