Cyber Monday and Black Friday represent the biggest on-line shopping opportunity of the year for consumers. These key dates for businesses are around the corner.
Guess what drives the most amounts of views and purchases on these key dates? That’s right: EMAIL MARKETING.
The time to start planning your email marketing strategy whether you are an agency or a client is right now!
Did you know that Cyber Monday has generated a new record of $6,59 billion in sales? As e-commerce marketers, it’s important to keep your finger on the pulse of the latest email marketing tips in preparing for this big day. Let’s look at Loft’s Cyber Monday email, while sharing some tips and insights on what makes a good email creative.
To understand Cyber Monday, you need to understand Black Friday. In the US, Black Friday is always the Friday after Thanksgiving and marks the unofficial start of the holiday shopping season. Due to the fact that most companies are closed on the Friday after Thanksgiving, retailers tried to take advantage of employed customers being available and able to shop on this Friday, by offering ‘one day only’ sales etc.
Started late and struggling to put together an effective Black Friday email campaign? Read on for 5 simple steps that will get your campaign in user’s inboxes in no time.
Black Friday is all about sales, giving your customer a great deal and letting them walk away with an extraordinary customer experience. With retailers’ busiest day of the year upon us, let’s have a look at what a good Black Friday email looks like.
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