Calculating your Email Marketing ROI
Do you know how much return on investment your email marketing is generating? Follow our 3 tips for setting KPIs to calculate the real value of your email marketing to your business.
The rise of video email marketing
Video is the new buzzword for many of the agencies we partner with here in SA. We at Digital Fire have been advocating the use of video email to the market for years and now is seems the penny has dropped, which is good news for all.
Video is hot and everyone is curious about how to use it in their email marketing. Why? Because video is engaging and entertaining and drives high response rates – just what agencies and clients want.
Check out our ten super stats for Video and Video Email Marketing. ( With a nod to our friends at Campaign Monitor)
The Hottest Trends of the Year
We’re talking; suspended adulthood, branded education, instagrammable fitness, shoppable media, virtual reality malls and more. The Trends in 2017 Trend Report is futurist keynote speaker Jeremy Gutsche’s annual deep dive into future trends for the year ahead.
Choosing the right digital marketing agency and planning an effective digital strategy that delivers results
So I am sitting on a plane flying back from Jo berg to the Cape Town office after a series of meetings. Christmas is around the corner, and I have for once a few hours when the phone cant ring. I will share with you not a jolly tale of Christmas cheer, but a digital horror story instead. Pay close attention this those who wish to improve their business through the internet!
Case Study | Sunglass Hut
Introduction
Sunglass Hut is an international retailer of sunglasses and sunglass accessories that forms part of the Italian-based Luxottica Group, the world’s largest eyewear company including brands such as Ray-Ban, Oakley, Prada, Versace and many more. Digital Fire assisted Sunglass Hut with a targeted acquisition campaign via permission based email marketing.
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