Email marketing works!
It’s still the most effective marketing medium today and we all know it.
But do we know how to prove it?
Do we know which metrics to track?
Let’s take a look at the metrics you must measure for every email campaign.
Email marketing is the single most effective tactic for awareness and provides a higher ROI then most other marketing tools, therefore it should be a fundamental component in your marketing mix.
Email marketing has stood the test of time! It has literally spanned the various stages of the digital marketing evolution and is still growing from strength to strength.
In 2015, email marketing was the leading marketing channel on Black Friday and delivered the highest percentage of online sales. According to Custora’s data, 25.1% of all online sales is attributed to email marketing, followed by organic search (21.1%), paid search (16.3%) and social media (1.7%).
Black Friday UK online sales increased 35% in 2015, and 2016 surpassed the estimated £337 million UK online sales expected. Couple that with the sharp rise in US Black Friday spend and it’s a safe bet to say 2017 is going to be another bumper year.
