Totalsports is an online and offline retailer that offers a range of the latest sportswear, including sports kits & equipment, athletic shoes etc. They offer international brands that range from Adidas, Reebok to Nike and Converse.
This year they decided to participate in the ever growing Black Friday. Although the Black Friday concept is still relatively unknown in SA, more and more retailers are getting on board in an effort to increase sales and profits.
Dynamic content is the way to go, especially when its video being added to your email sauce. Platforms such as YouTube, with its 6bn video views from 1bn unique users every month, have shown us that to stay in the leadership position, you need video. If you’re not using this type of content, you’re not dead in the water, but you’re missing out.
Some marketers want to maximise return on investment as quickly as possible. It’s mostly because of a highly competitive industry, where clients want to see results almost immediately. As a result, shortcuts seem like the best idea, especially when you want to grow a brands database. But you’d be sorely wrong, about the shortcut of course.
