Data – An Unexploited Goldmine
If you believe that data isn’t at the heart of any organisation, well, where have you been the last decade! Businesses that leverage data intelligently tend to do better business.
Businesses these days can’t function without data and there is no shortage of data either, the challenge is to deal with it intelligently. It is all about knowing which data you already collect which data you require and how to combine different data sets to drive sales and profits.