No one likes rejection, but when a contact unsubscribes from your database, it can benefit your business as it serves as an indicator that your emails are not as relevant and targeted as they could be or that your brand is not relevant to that specific contact anymore.
Consumers easily lose interest in companies communicating the same email content regardless of who they are or what they are interested in. These are some of the challenges that marketers are facing. The ultimate solution to this – dynamic content. Cary Tilds, said in a statement, “Dynamic creative will help lay the critical foundation for a future where creative meets technology in a much more rigorous way, eventually supporting the emergence of artificial intelligence in digital advertising, allowing creativity to become even more relevant.”
Did you know that you have less than 8 seconds to capture the attention of your subscriber? Of course, you did! Now, keeping their attention after 8 seconds, that’s the power of content, journey optimisation, relevance and personalisation. In this month’s blog series, our team ‘pops the hood’ and explores how to achieve email marketing excellence from the anatomy of a good email to advanced tactics like dynamic content and behavioural email marketing.
Dear Reader, here are some things you should buy, because, well, we think you should like them.
Read More
