Christmas is here! It may not feel like it as it’s still only October but if you want the public to be looking at your business and buying your products and services then the time to plan and implement your strategies is now. Get your digital marketing right and it will be a very merry Christmas.
Considering to add an animated video to your collection of marketing tools? Here are five great stats to prove they really work.
Attracting new customers or just clarifying how your products and services work? An explainer video is an excellent choice for your digital marketing needs. These quick thinking, straight-to-the-point videos are very effective in converting prospects to customers, and help to brand your company.
According to IAB, 93% of retail sales still take place in-store. However, with the explosion of digital technologies, the shopping process now starts online via our mobile or desktop devices. In fact online and mobile media impact around 40% of offline shopping according to BIA/Kelsey research report.
There’s no doubt that the festive season is an important period for online brands. Consumer spending nearly doubles as they shop for gifts, décor, go on holiday and purchase food. As a result of the Christmas rush, competition surges, with brands jostling to get poll position. However, not having a seasonal digital marketing strategy during this time can put you on a serious disadvantage. Here is why.
The importance of storytelling in digital marketing can’t be reiterated enough. It’s what drives the audience to connect with your brand and find your products or services more appealing. Therefore, it only makes sense to infuse storytelling with your email marketing. This is because one has formed the foundation of human interaction for millennia while the other is the most common medium for sharing information in this day and age. But what does storytelling in email marketing look like?
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