Build an Emotional Connection through Brand Storytelling
Antonio Damasio, professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient to almost all decisions.
Hiring digital marketing teams internally vs outsourcing to a digital agency
Your business needs quality marketing. Marketing drives sales and sales should drive profit. Digital marketing has eclipsed traditional marketing. We consume now in the majority on the internet. Digital marketing is a complex landscape needing a wide variety of skills to deliver a cohesive solution, not easy to achieve, but your business needs it. If you don’t have it, you are losing market share to your competitors.
Why digital budget spend is imperative to drive sales at Christmas
Christmas is here! It may not feel like it as it’s still only October but if you want the public to be looking at your business and buying your products and services then the time to plan and implement your strategies is now. Get your digital marketing right and it will be a very merry Christmas.
How video marketing drives sale for your business
Considering to add an animated video to your collection of marketing tools? Here are five great stats to prove they really work.
Attracting new customers or just clarifying how your products and services work? An explainer video is an excellent choice for your digital marketing needs. These quick thinking, straight-to-the-point videos are very effective in converting prospects to customers, and help to brand your company.
Driving traffic from online to in-store
According to IAB, 93% of retail sales still take place in-store. However, with the explosion of digital technologies, the shopping process now starts online via our mobile or desktop devices. In fact online and mobile media impact around 40% of offline shopping according to BIA/Kelsey research report.
Recent Posts
-
-
3 Things Stopping Your Mailing List from Being Healthy June 25, 2018 -
Our Top Email Design Pick for June June 22, 2018