Campaign of the Month | FlySAA Duty Free
Introduction
Tourvest’s Travel Services, the largest of its kind in Southern Africa, has an in-flight duty free division, Tourvest Inflight Retail Services who trades with international airlines such as South African Airways, British Airways, Kenya Airways etc.
Digital Fire executed a targeted email campaign for FlySAA DutyFree who offers duty free products such as fragrances, gadgets, accessories, liquor, sunglasses and many more luxury items. These duty free products can be bought online* and be delivered to your seat on your chosen flight. For the campaign, FlySAA Duty Free wanted to increase brand awareness and grow their existing CRM database while driving traffic to their online site to increase online sales.
