Creating a customer relationship is pivotal in the business community to boost customer membership and enhance business profit and revenue. Loyalty programmes is a beneficial marketing strategy allowing loyal customers to earn points and taking up special offers to enjoy consumer benefits simultaneously the business itself develops a great relationship with the customer for future repeated behaviour.
They’re called the “always connected” generation for a reason. Millennials make up the largest demographic of internet users globally. They use the net to connect with friends, stay updated on the latest news, and voice their opinions. Even more tantalising for marketers, Millennials use the web to research and shop for their favourite brands.
As the largest consumer of online content, it would only make sense to consider millennials as a potential audience for email marketing. But how do you keep them engaged? Here are some tips on doing just that.
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