Valentine’s Day is fast approaching and the stakes for retailers are at an all-time high. Consumers are becoming more savvy and competition, online and offline, is growing rapidly, therefore companies must work extra hard to create email strategies that will drive maximum business value for them at Valentine’s Day.
If you haven’t started a Christmas marketing campaign, the time to act is now. Already, there are plenty of promotions, and the competition is ramping up their strategies to court the crowd. You need to get in on the action before the opportunity passes you by. But how do you do so with so little time on the clock? The answer is simple, and it’s called email marketing.
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