A well-managed email database of existing and potential customers is one of the most valuable assets a company owns. It might seem easy to buy a database to generate leads by targeting the right people, but a successful lead generation campaign is only as good as the data you have. It’s essential to have a database which is specific to your needs to provide information and help generate, not only leads, but good leads.
Totalsports is an online and offline retailer that offers a range of the latest sportswear, including sports kits & equipment, athletic shoes etc. They offer international brands that range from Adidas, Reebok to Nike and Converse.
This year they decided to participate in the ever growing Black Friday. Although the Black Friday concept is still relatively unknown in SA, more and more retailers are getting on board in an effort to increase sales and profits.
The future of email will heavily depend on how fast marketers are in providing valuable content to their respective databases. It’s no longer a game of broadcast, wish and wait for it to all turn out great. For a successful campaign to hit the target and exceed expectations it has to provide value to each customer. This increases its relevancy, and greatly improves the desired response rates.
Let’s not lie to each other. It’s all about saving costs and making the most revenue. That’s how businesses are run.
But you still have to get your name out there. The consumer needs to know you have a brand spanking new product that provides value. So how do you do it without breaking the bank?
For starters, email marketing is your best bet. Its benefits have been covered far and wide, and you probably know them by now. But what you might not know is that renting email data can significantly reduce your spending and increase ROI. Here is how.
