If you believe that data isn’t at the heart of any organisation, well, where have you been the last decade! Businesses that leverage data intelligently tend to do better business.
Businesses these days can’t function without data and there is no shortage of data either, the challenge is to deal with it intelligently. It is all about knowing which data you already collect which data you require and how to combine different data sets to drive sales and profits.
Dear Reader, here are some things you should buy, because, well, we think you should like them.
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For almost 70 years, Trafalgar has been creating exceptional guided holiday tours over 200 destinations worldwide. Trafalgar provides local experts and guides offering a variety of travel options for individuals, groups, families and couples to offer them everything they would expect and more. Digital Fire executed an interactive viral email marketing campaign for Trafalgar and achieved a 34.99% Open Rate and a 3.73% Interactive Response Rate.
Although your website and emails are supposed to be optimised for mobile throughout the year, there’s no better time to make sure that they are than at Christmas. This is for a number of reasons, primarily the increase in shoppers using mobile. In 2014, 67% of Australians used their mobile devices to shop during the festive season. The same year, the UK’s mobile sales shot up by 33.54% during Boxing Day.
What these figures show is that mobile’s popularity is not isolated. It’s global. In fact here is data to prove it.
