To understand Cyber Monday, you need to understand Black Friday. In the US, Black Friday is always the Friday after Thanksgiving and marks the unofficial start of the holiday shopping season. Due to the fact that most companies are closed on the Friday after Thanksgiving, retailers tried to take advantage of employed customers being available and able to shop on this Friday, by offering ‘one day only’ sales etc.
These Cyber Monday stats show why your campaign shouldn’t just stop after Black Friday weekend.
Think only American audiences are aware of Black Friday? 2017 saw consumers in South Africa make 16,266% more purchases on Black Friday – the largest percentage increase of any other country. Here are 5 global stats for why you should participate in Black Friday 2018 this year.
In 2015, email marketing was the leading marketing channel on Black Friday and delivered the highest percentage of online sales. According to Custora’s data, 25.1% of all online sales is attributed to email marketing, followed by organic search (21.1%), paid search (16.3%) and social media (1.7%).
ShortStack surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy  to see what makes some more successful than others. Here’s what they discovered.
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