In 2015, email marketing was the leading marketing channel on Black Friday and delivered the highest percentage of online sales. According to Custora’s data, 25.1% of all online sales is attributed to email marketing, followed by organic search (21.1%), paid search (16.3%) and social media (1.7%).
ShortStack surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy to see what makes some more successful than others. Here’s what they discovered.
The term “Cyber Monday” was dreamt up in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. It was created to allow customers to shop online from the comfort of their offices and homes.
The majority of email marketers and retailers are aware of Black Friday and Cyber Monday. These are the 2 days of the year when retailers pull out all the stops to get customers on their websites or through their doors to buy, buy and buy some more! Explore our Black Friday Fever infographic here.
Christmas is a mere 3 months away and whether you are early to prepare or if you leave it until the last minute, you can’t afford to ignore your Christmas email marketing campaigns. If you haven’t started planning yet, you have no more time to lose!
